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Niche Marketing

Sometimes less is more. Defining your niche may involve positioning your product or service to a smaller, more narrowly defined portion of a larger market. The process begins by drilling down on what you know about your business. Oftentimes there is a unique trait -- a demographic or psychographic thread -- that runs through your biggest and best customers. Niche marketing seeks to identify that trait and then magnify it to other like-minded people.

These campaigns can be small, grass roots efforts -- or they can be supported by a full communications package including supporting ads. Regardless, the message must be on point and resonate with your current and desired customers.



WHAT PEOPLE SAY ABOUT US

"Julie Ford isn't just the best PR person I've worked with at Sunetric, she's the best PR person I've worked with in my career..."

~ Alex Tiller CEO, Sunetric



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AWARDS

Hawaii's Better Business Bureau:
Schweitzer Consulting - 2012 Torch Award

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AWARD WINNING CLIENTS