About the President
Julie Ford, President
Julie (Schweitzer) Ford founded Schweitzer Consulting in 2004. The company bears her maiden name which she retained after marrying in 2006 (although itís a strategy she wouldnít recommend to clients). She has over 20 years of experience in PR and non-profit management. She began her PR career in New Jersey with Berry Associates and went on to join one of Hawaii's top PR firms Stryker Weiner & Yokota in 1993. She has been in Hawaii ever since.
Julie spent 10 years with the National Kidney Foundation of Hawaii where she conducted the organizationís award-winning PR, fundraising and overall management. She departed as the organizationís Chief Operating Officer in 1994 to launch Schweitzer Consulting, LLC.
Since its founding, Schweitzer Consulting has earned awards for international communications, research, media relations, website development, reputation management, crisis management, viral marketing, customer loyalty programs and overall writing. She served as a member of the Community Editorial Board for the Honolulu Advertiser in 2009.
About the Vice President
Adria Estribou, Vice President
and Julie Ford
Adria Estribou has more than 15 years experience in public relations, communications, and non-profit management. She has experience writing for nonprofit, research, and industry, and is a published author. She is also a facilitator for family, community and member meetings.
Adria has lived in Hawaii for 15 years. Her focus areas include healthcare and international relations. She has won awards for media relations, reputation management, press conferences, public service communications, editorials and research/evaluation. She has a BA from Smith College and an MA from Johns Hopkins SAIS.
Schweitzer Consulting's Core Values
- We're real. We live and work authentically. We don't try to be Brand X. When we wake up in the morning, we're excited to start work.
- We're unique. We bake from scratch. We don't do "cookie cutter." We throw away the mold and look afresh at each possibility.
- We're transparent. We operate openly in our relationships with clients, associates, and one another.
- We question. We're always challenging ourselves to find better ways of doing things. We're never satisfied with the status quo.
- We're bold. We treat clients like family. We vigorously support them through thick and thin. We're not afraid to take a stand.
- We're selective. We seek high quality people and organizations. We expect excellence from ourselves, our clients, and business associates.
Julie has been a member of the Rotary Club of Metropolitan Honolulu since 1995 and has served as the organization's secretary, chair of the community services committee, and chair of the membership committee. She currently co-chairs the program committee. She is also a member of the Chamber of Commerce's Public Health Fund committee where she helps vet grant requests to health-related charities. She is also a member of the Hawaii Health Connector's Consumer Advisory Committee.
Julie is a member of the following organizations: Central Union Preschool's Parent Teacher Organization (PTO); PRSA (Public Relations Society of America); Better Business Bureau (BBB); and the Chamber of Commerce. She is the past VP of programs for IABC (International Association of Business Communicators), past director of the Learning Disabilities Association of Hawaii (LDAH); and a current volunteer at Kakaako Christian Fellowship. In 2012, she was awarded the BBB's Torch Award for Small Business and in 2004 she was the recipient of the national "Making Lives Better" award for her work in advancing organ donation.
Adria is a member PRSA (Public Relations Society of America) and past member of IABC (International Association of Business Communicators). She is a former board member of Association for Conflict Resolution (ACR) - Hawaii, Mediator for Mediation Center of the Pacific and Ombudsman for Mensa Hawaii.
Schweitzer Consulting does not look for cookie-cutter solutions. We understand that every client and situation is unique and partner with our clients to combine their industry knowledge with our unsurpassed public relations expertise. We are a lean, nimble organization which draws upon outside experts when extra client support is needed. Our clients win because they don't have to pay Schweitzer Consulting the rates associated with maintaining a fulltime staff. Instead, we assemble special teams under the direction of the company president.
Theory Of Practice
There is oftentimes a significant disconnection between an organizationís marketing and its customer service or operations. An organization may invest thousands of dollars to launch a witty marketing program, but the success of that program ultimately boils down to the person answering the phone and/or the salesperson who responds to the request. Too often, these important players are left out of the marketing decisions -- and that becomes obvious to new customers.
We are big believers that customer service is perhaps an organizationís most valuable -- and under-utilized -- marketing tool. Marketing tools and methods are important as a secondary reinforcement to what already exists at the organization. You cannot have one without the other.
Marketing programs and materials must be authentic and accurately describe what the organization actually does. Our primary focus and theory of practice is the full integration of the entire organization in its marketing. Additionally, marketing must paint an honest reflection of an organization's real traits.